Our Focus

Our focus is on the behavioural psychology solutions required by the person to be successful in an enterprising firm or independent small business.

We enable our clients to master the psychological dimensions of personal entrepreneur behaviour and so improve their businesses.

We partner with entrepreneurs and independent small business owners to unlock their full potential by helping them to adopt a “growth” mindset and to follow a path of self-directed learning by applying, in their businesses, the dimensions of personal entrepreneur behaviour (coach yourself). 

Our Know-How

We are experts in combining practical education and consultancy opportunities, of learning through doing, by entrepreneurs to develop their inner game of being successful in entrepreneurship. Our scientific insight is drawn from the best of action control theory, goal-setting, and performance psychology to help entrepreneurs with the behaviour change to start or expand their businesses.

The assumptions about behaviour that underpin our practice are as follows: • Entrepreneurs are active agents in making choices about their own entrepreneurial path. • Entrepreneurs have agency in that they choose to set their own goals and adapt their behaviour to reach their stated goals.

Thus, we support an entrepreneur with the “how” of becoming a better entrepreneur or nascent entrepreneur in a start-up business.

What We Do

We are a niche online business with a passion for developing entrepreneurs/independent small business owners, their teams or firms to perform at their highest level; whether locally or globally.

We provide expert personal development services to the a person who wants to be successful in starting or growing a business. It is a key step that the entrepreneur can take when starting or growing a business to personal mastery (advanced level of proficiency) of the psychological performance actions required to create the business results they truly desire. This can be achieved by an in-person online consultation with our experts or engaging in self-directed learning of the lessons in the psychology of entrepreneurship.

Partnering with you, we basically make you, your team and firm better. We, therefore, help you manage personal change to become a master at being an entrepreneur.

Our Values

• Evidence-based practices: Our quality advice is based upon leading-edge research in performance psychology, entrepreneurship, and managerial leadership.
• Confidentiality: All our information of clients are treated on a strictly confidential basis
• Frugality: We are obsessed that our services must be “value-for-money” and in doing so we endeavour to keep our costs as low as possible. You will get the benefit of this in our prices!
• Honesty: We will always be straight-talking and take you in a step-by-step way through the stages of change of becoming an entrepreneur which will be transparent and comprehensive.
• Integrity: Doing the right thing is why we value and aspire to capture the spirit of equal treatment, prevention of adverse impact, dignity, and creating no harm in all of our work.

We are also members and subscribe to the professional ethical standards of HPCSA and SIOPSA.

Our Reputation

We value the relationship with our clients so much that we work on a partnership basis only. Therefore, all our interventions are structured as a thinking and reflection partnership with the responsibility of taking action being that of the solo entrepreneur or independent small business owner. The quality of our advice is based on evidence gathered in our proprietary research on personal entrepreneur behaviour or upon leading-edge research in performance psychology, entrepreneurship, and managerial leadership from leading academic resources. All your personal requirements are therefore looked after, from validating the personal entrepreneur behaviour profile of nascent entrepreneurs, learning by doing, and to building the confidence in the managerial leadership of teams or small businesses.